About me

IntoAction / IO digital

2020 – current

Digital analytics consultant

IntoAction helps building and activating your digital capability. By bridging the gap between marketing and IT with dedicated consultants.

AkzoNobel

2022 – 2023

Digital performance consultant

Consult AkzoNobel on multiple projects in the analytics field like:
- Multi source dashboarding in PowerBI
- Omnichannel analyses
- GA4 structure and setup
- First party data collection

Signify

2021 – 2022

Digital data engineer

Help Signify with their digital data collection. Responsible for tag management and analytics implementation for all global brands of Signify.

Tools

Adobe Analytics
Adobe Launch
Adobe Target
Adobe Experience Platform
Adverity

Greenhouse

2018 – 2020

Digital analytics specialist

Working for an advertising agency for multiple large brands in the Netherlands. Responsible for tag managment, analytics and dashboarding.

Tools

Google Analytics
Google Tag Manager
Google BigQuery
Google Optmize
Google Data Studio
Tealium

Vindy

2016 – 2018

SEA specialist

Starting my career in online marketing as a SEA specialist. Reponsible for all search campaigns and optimizing them by testing.

Tools

Google AdWords
Google Analytics
Google Tag Manager

Tilburg University

2015 – 2017

Marketing Management

Master of Science

This master definitely broadened my mind and started my career in online marketing. With the technical base from my bachelors I now have a business, marketing and technical view which supports my digital analytics skillset.

Fontys University of Applied Sciences

2011 – 2015

Industrial Engineering

Bachelor of Engineering

After finishing my bachelor I have gained a broad basis within all aspects of business with a focus on engineering. I have a quite technical knowledge base however I wanted to learn more about marketing.